"Our journey began with one simple question...
Why does shopping for eyewear have to be such an expensive and difficult task?
We discovered that the answer is remarkably simple; the more your
optician can confuse you with difficult jargon and unnecessary options,
the more he can get you to spend. The less you know, the more you
Just remember the last time you bought a pair of glasses, for instance.
First, you were asked to select a frame, most of which lacked a properly
quoted price. Next, you were offered a complex list of lenses to choose
from with the salesman trying to upgrade you at every opportunity he
got. And just when you’ve found a pair you like, you’re told that it costs
close to a small fortune. And the lenses cost extra!
Keen to change this lack of transparency in the eyewear market, both
online and offline, we were inspired to create a platform that makes
shopping for eyewear fun, simple and enjoyable.